About Us

Established in 1994, Wink! Hair has been at the forefront of the Australian hair, beauty and fashion industry for the last 25 years.

It was and still remains our VISION to be the ultimate luxury hairdressing destination for both men and women, providing exceptional customer experience, commitment to quality, sustainability to benefit the planet and service to our community.

Our MISSION is to provide our guests with the most compelling hair and service experience possible.

Our GOAL is that every client receives an outstanding service from the moment they arrive until they walk out the door. We want our clients to love our service so much that they refer their friends, family, colleagues, even complete strangers. A tribe of WINK! addicts as such.

We believe in honesty and transparency with our pricing (no bill shock here!). We will never recommend a service or sell you a product you do not need. We will never charge you $700 for a colour just because the latest influencer or supermodel has it. We will be clear with you at the beginning about what is or isn’t achievable with your hair and what it will take to achieve your desired look. We will always provide you with options to suit your budget. WHY? We are committed to high standards — not just in the services we provide to you, but in the products we use and recommend and how we conduct ourselves as a business. We believe everyone deserves great hair, and that your hair is our best form of advertising.

Located in Macquarie Street (Sydney CBD), overlooking the Royal Botanical Gardens in the prestigious Renzo Piano-designed building, what better way to spend an hour or an afternoon soaking up the view with a glass of wine or a strong coffee while we create your dream hair.


We use, sell and recommend Kerastase, Redken, Kevin Murphy and Keratin Complex products – all leaders in haircare technology.

Every member of our team has undergone extensive training with these brands to ensure you are always prescribed the right products and rituals to meet your individual hair’s needs.

Our mantra is simple: ‘to provide impeccable service, exclusivity, indulgence and innovation’.